Careers

DIRECTOR OF MEMBERSHIP & MARKETING

Reports to: Chief of Staff

This position is based in Washington, D.C. There is no option to telecommute.

About NGAUS: The association includes nearly 45,000 current or former Guard officers. It was
created in 1878 to provide unified National Guard representation in Washington. In their first
productive meeting after Reconstruction, militia officers from the North and South formed the
association with the goal of obtaining better equipment and training by petitioning Congress for
more resources. Today, 148 years later, NGAUS has the same mission.

Summary: Responsible for the development, execution, oversight and maintenance of all
National Guard Association of the United States membership and marketing products and
programs. Advises National Guard Association of the United States officers, board and staff on
overall marketing strategy and organization membership health. Supervises membership and
marketing team, developing and managing all marketing materials, membership data, and
membership promotional items. Oversees communication between and from state associations,
identifying and developing new programs and services that meet member needs, and improving
existing programs and services by performing the following duties.

Duties and Responsibilities

Strategic Leadership

Develop and execute a comprehensive membership and marketing strategy that supports association growth, retention, and long-term sustainability.
Advise senior leadership on trends, opportunities, and risks related to member engagement, communications, and brand positioning.
Establish measurable goals, performance metrics, and reporting frameworks to evaluate program effectiveness.
Serve as the primary staff liaison to the membership committee.

Membership Development and Engagement

Oversee recruitment campaigns targeting currently serving members, retirees, Industry partners, and supporters.
Lead onboarding, retention, and re-engagement initiatives to grow a diverse and active membership base.
Design and implement member value propositions, benefits, and programs that reflect the unique needs of actively serving members, retirees, and their families.
Oversee membership data systems, ensuring accuracy, security, and effective use of analytics to inform decisions.
Foster strong relationships with state associations and partner organizations to enhance grassroots engagement and participation.

Marketing and Communications

Direct the development and implementation of integrated marketing campaigns across digital, print, and event channels.
Ensure consistent messaging and branding that reinforces the association's identity, heritage, and mission.
Strengthen member benefits visibility through strategic partnerships, sponsorships, and industry outreach.

Program and Event Support

Manages membership, state registrations, and conference communications for the NGAUS annual conference and exhibition.
Ensure marketing and membership strategies are integrated into all major organizational initiatives and campaigns.
Support fundraising and development efforts through targeted outreach and donor engagement messaging.
Creates, implements, and oversees creative and collaborative revenue-sharing partnerships with state associations.

Team Leadership and Collaboration

Lead, mentor, and develop membership and marketing staff, fostering a culture of accountability, innovation, and service excellence.
Coordinate cross-functional collaboration with departments such as communications, government affairs, and finance.
Prepare reports and briefings for senior leadership and the board of directors.
Manage departmental budgets and industry partner relationships.

Supervisory Responsibilities

Supervises management team of the National Guard Association of the United States
Membership and Marketing Department. Is responsible for the overall direction, coordination, and
evaluation of this department. Carries out supervisory responsibilities under the organization's
policies and applicable laws. Responsibilities include interviewing, recommending for hire,
training employees, planning, assigning, directing work, appraising performance, rewarding, and
disciplining employees, addressing complaints, and resolving problems.]

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty
satisfactorily. The requirements listed below represent the knowledge, skill, and ability needed.
NGAUS may make reasonable accommodations to enable individuals with disabilities to perform
essential functions.

Language Ability

Ability to read, analyze, and interpret the most complex documents. Ability to respond effectively
to the most sensitive inquiries or complaints. Ability to write speeches and articles using original
or innovative techniques or style. Ability to make compelling and persuasive speeches and
presentations on controversial or complex topics for top management, public groups, and boards
of directors.

Math Ability

Ability to add, subtract, multiply, and divide into all units of measure, using whole numbers,
common fractions, and decimals. Ability to compute rate, ratio, and percent and draw and interpret
bar graphs.

Reasoning Ability

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to
interpret a wide variety of technical instructions in mathematical or diagram form and deal with
several abstract and concrete variables.

Computer Skills

To perform this job successfully, an individual should know Microsoft Word, Microsoft Excel, and
Microsoft Outlook. Experience with Association Management Software.

Education/Experience

Master's degree (M.A./M.S.) or equivalent, six to eight years related experience and training,
or equivalent education and experience

Knowledge, Skills and Other Abilities

Superior verbal and written communications skills
Ability to lead by example
Professional judgment and discretion
Strong organizational skills
Ability to train, develop, and mentor employees
Sense of humor
Ability to multi-task in a fast-paced environment
Ability to interpret and ensure consistent application of organizational policies
Ability to form effective teams and cultivate a work environment that fosters teamwork
Willingness to initiate personnel actions, including performance reviews and disciplinary actions

Physical Demands

The physical demands described here represent those that an employee must meet. NGAUS may
make reasonable accommodations to enable individuals with disabilities to perform essential
functions.

While performing the duties of this job, the employee is regularly required to sit, stand, walk, use
hands, reach with hands and arms, climb or balance, stoop, kneel, crouch, or crawl, talk or hear. The employee is frequently required to I. The employee must occasionally lift and/or move up to
25 pounds. This job's specific vision abilities include close vision, distance vision, peripheral
vision, depth perception, ability to adjust focus, and the ability to see color.

Work Environment

The work environment characteristics described here represent those. NGAUS may make
reasonable accommodations to enable individuals with disabilities to perform essential functions.

The noise level in the work environment is usually moderate.

Applications

Please submit cover letter, resume (two pages maximum), and three references to Cheryl
Young at [email protected] by close of business July 31, 2026.