Salesforce
Salesforce Inc. is a leading provider of cloud-based customer relationship management (CRM) solutions, founded in 1999 by Marc Benioff and Parker Harris. The platform helps organizations, including the US Army, manage and optimize their interactions with stakeholders. Key offerings include Sales Cloud for managing leads and opportunities, Service Cloud for customer support, and Marketing Cloud for digital marketing campaigns.
Salesforce's AppExchange marketplace offers a variety of third-party applications to enhance functionality, while Trailhead provides free, interactive training to develop user skills. The company is known for its innovation, incorporating artificial intelligence with its Einstein AI platform for predictive analytics and decision-making support.
Salesforce is committed to corporate social responsibility, following a 1-1-1 model that dedicates 1% of its equity, product, and employees' time to charitable causes. This commitment, combined with a robust ecosystem of users, developers, and partners, makes Salesforce a valuable partner for the US Army in achieving its mission objectives.